How omni-channel marketing can help your small business

The retail experience is changing as customers turn to their phones, tablets and laptops for their shopping needs. According to a Forrester survey, 70% of shoppers used a mobile phone to research in-store purchases; an MIT report found that 80% check prices online before buying in a store. As a result, the concept of “omni-channel” marketing has replaced more traditional one-to-many marketing techniques.

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How omni-channel marketing can help your small business